All Courses
Search Engine Optimization
Search Engine Optimisation – Best Practice
Aim of the Course
Search Engine Optimisation (SEO) is one of the 5 pillars of effective Digital Marketing. The importance of natural search does not rest with becoming first in the SERP but being relevant to both the search engine and the ultimate reader. This course examines the practices that will make your SEO more effective.
Duration – 1 day
Course Content
| Subject Area | Indicative Content |
|---|---|
| Building Trust | Introduction, Search engines, SEO Objectives, Areas of Trust |
| The Search Engine | Understanding the crawlers, getting inside the index, ranking your pages, The Google algorithm |
| Effectiveness | Effective Management, Meta Data, Objects, URL, Page effectiveness, non page effectiveness |
| On Page Optimisation | Key phrases, ranking, keyword relevance, keyword density, keyword proximity |
| Key content | HTML Title structure, title rules, sub titles, title errors, cannibalisation, primary and secondary keys, duplicates |
| Buzz Marketing | Awesome, reach and Sharing, Link bait, blogs, other media, social sharing, social voting |
| Quality Links | Standards, Search Engine requirements, building links, link Juice, |
| External Links | Importance, external link ranking, creating links, best practices, link farming |
| Internal Links | Site structure, anchor text, search engine priorities, link navigation, SEO landing pages |
Please note Indicative Content is only an indication of content
